Franchise

Become part of the Kaiser's story.

From a Viennese startup to an international brand with over 10 million euros in revenue in 2026. Kaiser's® delivers unmatched quality at lightning speed. Our own supply chain ensures flawless quality control and repeatable success for every franchisee. With our international expansion, the best locations are going fast. Secure your region today!

Franchise license for Austria

€ 25.000initial fee
Secure license

What's included:

  • 10-year franchise license
  • Location search & planning
  • System training
  • Social media marketing
  • Google marketing
  • Digital franchise app
  • Digital customer app

Franchise license for Germany

€ 25.000initial fee
Secure license

What's included:

  • 10-year franchise license
  • Location search & planning
  • System training
  • Social media marketing
  • Google marketing
  • Digital franchise app
  • Digital customer app

Franchise license for Switzerland

€ 25.000initial fee
Secure license

What's included:

  • 10-year franchise license
  • Location search & planning
  • System training
  • Social media marketing
  • Google marketing
  • Digital franchise app
  • Digital customer app

A brand with reach.

You don't start from zero.

As a Kaiser's franchise partner, you don't launch with an unknown brand. You benefit from an established brand, a community of over 550,000 subscribers, and a social media presence that generated 1.2 million video views in the past 28 days alone.

1.2M
Video views / 28 days
550K+
Subscribers
4.3M
Likes on TikTok

45.7K likes · 7.5K shares · 1.6K comments in 28 days

Your independence

It doesn't get easier or faster.

Kaiser's® has set itself the goal of making the path to self-employment as efficient as possible.

Step 101

Application

Fill out the form and get in touch with us. If your application matches what we're looking for, we'll reach out to you.

Step 202

Initial conversation

In this conversation, we get to know each other and speak openly about our franchise system, your goals, and the next steps.

Step 303

Contract discussion

If we decide to partner up, we walk you through the franchise agreement and all its terms and sign it together. We're happy to support you through the founding and financing phase.

Step 404

Location search

We agree on a city and find a suitable location with you. You can choose from many pre-negotiated locations and won't have to search for one yourself.

Step 505

Location build-out

A general contractor takes care of the entire renovation and build-out of your location. Meanwhile, we train you at our flagship store – from day-to-day operations to staff planning, accounting, and purchasing.

Step 606

Opening

You open your Kaiser's® store with us. We support you throughout the opening phase and help you onboard your team.

Kaiser's To Go location with yellow counter

Model 1

To Go location

Kaiser'schmarrn to-go, or "on the hand", always works and always will. This store model is ideal for shopping centers, including food courts, where public seating is usually available. It requires between 30 m² and 50 m² of retail space, including storage.

Seating area in a Kaiser's To Sit location

Model 2

To Sit location

Between 8 and 16 seats are ideal for larger locations. Larger locations are especially recommended on shopping streets or at transit hubs, since customers prefer seating during particularly hot or cold weather. It requires between 50 m² and 80 m² of retail space, including storage.

Become self-employed

Go into business with Kaiser's.

If you want to become self-employed in gastronomy, you don't have to start from scratch. As a franchise partner, you run your own location within an established franchise system – with a known brand, a proven concept and clear processes. We grant franchise licenses for Austria, Germany and Switzerland, and we are looking for suitable franchise partners for our further expansion in Germany.

Established brand

You start with a known brand and a community of over 550,000 subscribers instead of an unknown name.

Proven concept

Freshly caramelised Kaiser'schmarrn in many variations, supplied through our own supply chain with continuous quality control.

Location & build-out

We find the right location together – as a To Go or To Sit store – and a general contractor handles the entire build-out.

Ongoing support

Training at our flagship store, social media and Google marketing, plus support from opening day onwards.

Franchise

Apply as a franchise partner.

Just a few steps to your application.

Step 1 of 6

Where would you like to open your Kaiser's?

The entire application takes about 5 minutes.

FAQs

Frequently asked questions.

Didn't find an answer to your question? Email us directly at office@kaisers-original.com and we'll be happy to help.

Through the application form on this page. After that come the initial conversation, the contract discussion, the location search, the build-out and the opening – six steps we go through together with you.
The initial fee for the franchise license is € 25.000 – for Austria, Germany or Switzerland. The license runs for 10 years. The cost of build-out and equipment depends on the location and store model and is discussed personally.
Included are the 10-year franchise license, location search and planning, system training, social media marketing, Google marketing as well as the digital franchise app and the digital customer app (from 2027).
You open your own Kaiser's location in one of two store models: To Go with 30 to 50 m² of retail space, or To Sit with 8 to 16 seats and 50 to 80 m² of retail space – storage included.
Yes. We grant franchise licenses for Austria, Germany and Switzerland. Which city and location it will be is decided together during the process.
After signing the contract, we work hand in hand with you to find a suitable location. We also support you with negotiating and finalizing your lease agreement.
Once we've found a suitable location, a selected general contractor takes care of all the planning, coordination, and renovation of your location.
While your location is being renovated, you'll go through intensive training – both operational and administrative. At the same time, we support you in finding suitable employees, using the reach of our social media channels.
As a Kaiser's franchisee, you'll lead a small team of employees and work – at least in the beginning – hands-on in daily operations.